{"id":101989,"date":"2024-07-04T05:30:00","date_gmt":"2024-07-04T09:30:00","guid":{"rendered":"https:\/\/www.online-tech-tips.com\/?p=101989"},"modified":"2024-07-03T23:23:14","modified_gmt":"2024-07-04T03:23:14","slug":"netflix-retires-its-basic-ad-free-plan-for-a-standard-ad-supported-plan","status":"publish","type":"post","link":"https:\/\/www.online-tech-tips.com\/netflix-retires-its-basic-ad-free-plan-for-a-standard-ad-supported-plan\/","title":{"rendered":"Netflix Retires Its Basic Ad-Free Plan (for a Standard Ad-Supported Plan)"},"content":{"rendered":"\n
\"person<\/a><\/figure>\n\n\n\n

About a year ago, Netflix restructured its $9.99\/month ad-free \u201cBasic\u201d plan to a $6.99\/month ad-supported \u201cStandard\u201d plan. The change only affected new subscribers, as existing users had to stay on the basic plan. Now, Netflix is finally discontinuing the Basic plan for all customers.<\/p>\n\n\n\n

Starting July 13th, Netflix will retire all customers from the ad-free Basic plan. All subscribers must now choose between a Standard ($6.99 with ads or $15.49 ad-free) or Premium ($22.99 ad-free) plan.<\/p>\n\n\n\n

The phased rollout starts with customers in Canada and the United Kingdom. There\u2019s no specific date for other markets, but the company\u2019s shareholder letter<\/a> points to Q2 2024. If you\u2019re on the ad-free Basic plan in the U.S., expect to switch in the coming months. You should get an email about the price change a month before your next billing date.<\/p>\n\n\n\n

Netflix is already prompting some Canadian subscribers<\/a> to choose a new plan when streaming content. The Standard plans cost CAD 5.99 (with ads) and CAD 16.49 (ad-free), while the Premium costs CAD 20.99.<\/p>\n\n\n\n

The new subscription prices for all U.K. customers are \u00a34.99 for Standard with ads, \u00a310.99 for ad-free Standard, and \u00a317.99 for Premium.<\/p>\n\n\n\n

Netflix says subscription fees increase as the platform adds more product features and content (movies, TV shows, and even Netflix games<\/a>). However, the company is always looking to make more money, and occasionally hiking subscription prices<\/a> helps hit revenue targets. Going by precedent, one can expect (incremental) changes to these new plans in a few months.<\/p>\n\n\n\n

If you find this forceful price change expensive or unreasonable, check out some Netflix alternatives to stream great content<\/a>. And if you’re interested, we also have an article on how Netflix works<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

About a year ago, Netflix restructured its $9.99\/month ad-free \u201cBasic\u201d plan to a $6.99\/month ad-supported \u201cStandard\u201d plan. The change only affected new subscribers, as existing users had to stay on […]<\/p>\n","protected":false},"author":83,"featured_media":101990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5326],"tags":[5331],"class_list":{"0":"post-101989","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-netflix"},"acf":[],"aioseo_notices":[],"featured_image_src":"https:\/\/www.online-tech-tips.com\/wp-content\/uploads\/2024\/07\/a-person-holding-a-remote-control-pointed-at-a-TV-displaying-the-Netflix-logo.jpeg","author_info":{"display_name":"Sodiq Olanrewaju","author_link":"https:\/\/www.online-tech-tips.com\/author\/solanrewaju\/"},"aioseo_head":"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t